Google Trends Keyword Research Tool Correlate Discontinued in 2019
Google Correlate was discontinued at the end of 2019, have you only just realised?
August 2023: Bard v Claude v ChatGPT4 – Which is the best SEO content generator?
Google Correlate was a tool that was launched by Google in 2011 that allowed users to search for patterns in Google search data. The tool allowed users to input a data set and find search terms that had similar patterns of popularity over time.
However, In 2013, Google announced that it was shutting down the service and that the tool would be removed from the Google website on May 15, 2013 however it was still available in Search even when it was sundowned. The reason for the shutdown was not officially announced by Google, but it is speculated that the tool was not widely used and that Google was focusing on other projects at the time.
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Alternative to Google Correlate
Have you heard of the openAI tool, ChatGPT?
It’s still in the development phase and the data cutoff was in 2021, so if you’re researching a city population like Bristol, here is the type of answer to expect:
As of my training data cut-off in 2021, the estimated population of Bristol, a city in the south west of England, is 467,099. This figure is constantly changing, so the current population may be different.
ChatGPT is really useful to perform keyword research and find Google Ads negative keywords and synonyms.
Read my ChatGPT Case Study 2023
Keyword and Google Search Phrase SEO Consultations
Google Correlate was officially discontinued in 2019, just 6 years after the official statement. The exact date of discontinuation is not specified by Google. It’s worth noting that, the tool had been less actively updated and maintained by Google in the years leading up to its discontinuation. The discontinuation of the tool was likely due to low usage and the fact that Google was focusing on other projects at the time.
It is worth noting that Google Correlate was not the only tool that allowed to find correlation from large data sets, and it’s possible to find other tools to help you on that.
Relying on keyword tools eradicates the human way of thinking, by trusting search phrase suggestions from SEMrush or Ahrefs can lead you down a rabbit hole of hours online.
Dramatically reduce your research time on the internet and speak to another human. I’ve been delivering SEO training since 2008 so you’ve got more than a decade of experience waiting for you to take advantage by chatting with me over Zoom.
Read more about my Video consultations (no webcam required) I will record my screen sharing session and upload to YouTube as an Unlisted video for you to watch again. No webcam required on your end!
- First of all, let’s get you started with some free advice. Email me your domain and let’s chat
- Allow me access to view your Google Analytics and Search Console data (no changes will be made and you can disconnect my access at any time)
- I will reply with a list of recommendations and website improvmements
- Hire me and reserve a slot to speak over Zoom, you don’t need a webcam. I will virtually hold your hand and direct you through interpreting your Google data to make positive changes to your keywords and SEO content
- This is an hour’s Q&A session that’s 1-2-1, as every website in the world is unique, the business mentoring advice I provide is specifically tailored to you and your online business
- I’m an eCommerce specialist with Shopify, Kajabi, Magento 2 and Woocommerce/Wordpress experience stretching back to the early noughties
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Back in 2008 I was working as a full time employee for Funky Pigeon in a 360 degree Digital Marketing Manager role based in Bristol. I was but a young fledgling 30-something new hire, keen and eager to succeed and learn on the job.
The SEO duties were not laid out as bullet points in the advertised job posting, in fact the company was in the midst of rebranding from the old domain Remind4U and it was my place to migrate from this old domain (to the new one that we all know and love FunkyPigeon.com) as such this was my first domain migration and a very much enjoyable seat of the pants experience.
Once the new website design was uploaded to the new domain the Director pulled me into his office one sunny afternoon and instructed me to open a Google Adwords account to get the word out as fast as we could to as many buyers as possible. I had a little experience with Adwords with the company I had previously worked with, and I used Google Trends as a keyword research tool at that time.
Google Correlate shut down on December 15th 2019
I do see a lot of traffic in Google Analytics with visitors finding my website for keywords such as “Google Correlate” and “Where has Google Correlate gone” so welcome. Are you here to look for keyword research tools, or just to read what happened?



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Google Trends
This is a neat little invention, I found it fascinating to spot new “hot” trends. Some of you may already know that I was deep in my hobby as a 12″ vinyl DJ during this time and music was, and still is, a huge part of my life.
When Duffy – Mercy hit the charts at number 1 it stayed there for 5 weeks and was in the UK charts for a total of 57 weeks. Google Trends saw a huge spike and then a predictable dip as time went on.
Google Correlate is part of Trends
Visit Google Trends today – you can even see data for a year in Search so that you can view what was trending on Google by year – here’s a snapshot of 2008
Searching for Duffy – Mercy displays a popularity graph and related keywords. These related keywords are what helps when researching target Google search phrases for SEO ranking.
How many SEO’s offer a 100% guarantee? WordPress website owners should begin with a FREE Google Analytics and Search Console audit from me. I’ll provide a list of recommendations. 99/100 clients fail my basic audit.
Google's Ranking Algorithm Got Smart
Back in 2007 Search Engine Optimisation was never a major issue for websites, it was easy to rank on the first page of Google simply by repeating key words on the website and also in the meta tags to climb up in rankings.
Business also used other tactics of keyword repetition to shoot up in Google – simply by adding white text on a white background so the human eye couldn’t see the junk text, but Google could.
Google Food – What are Search Engines really looking for?
OK, so here the scenario is that you are a law firm in Brighton. This happens to the the search phrase you want to rank on Google page 1. The keywords make up a search phrase in order of importance.
- Page URL structure – great for geographically tageted businesses. For example, a law firm in Brighton should create a blog post or an internal page with the URL ending in /law-firm-brighton.
- Maximise your H1 header – Avoid saying “Welcome to my website” in big bold letters, tell Google that you are a Law Firm in Brighton (and your specialist areas too).
- Textual Content – Each page should have at least 300 words. Search Engines are like humans, they read a website like a newspaper. No one wants to buy a newspaper with nothing to read.
- Images – Rename your images from “My logo” or “DC0034” to your chosen key phrase, so “Law Firm Brighton Family Lawyers Logo_1” instead.
- Ensure other people are linking back to your site – Google likes backlinks from relevant and trusted websites like Yell, Thompson Local and even Google+ and YouTube. Google owns YouTube and also the site blogger.com. Create extra traffic by ensuring your website is mentioned online with business profiles.
What are Search Engines not looking for?
- Spammy blog comments from outside of the UK.
- Hundreds / thousands of low level backlinks that have been bulk added by an overseas SEO company for a few $dollars. Or you woke up one day and decided to add your company information on as many business directories as possible. Learn more about Video SEO and Backlinks.
- Linking from ‘Bad neighbourhood’ websites such as adult or gambling.
- A pretty website with lots of photos and zero text. Read about the most common eCommerce Errors and judge yourself, how many mistakes are you guilty of?
- A website built on a free platform such as Wix, Hibu/Yell or Weebly.
Try it for yourself – Google search for your geographical area and your services – what page in Google is your website? Can you see your competitors above you? Often wonder how they dominate Google search results? They have employed an SEO company, or invested in SEO training to learn SEO.