Google Disavow for Bad Backlinks

Posted on October 23, 2021

seo freelancer consultant uk somerset bristol training days courses Nina Payne

Google Disavow Not Needed without Search Console Manual Penalty

I apologise, I did smile at these answers provided to me by an SEO client wanting me to carry out a Google Disavow, I gently asked questions in the hope he would learn not to buy links from freelancing websites that are £10/cheap dollars from overseas:

✓ Have you had a manual penalty message in Google Search Console
NO
✓ Have you bought bulk backlinks in the past?
YES
✓ Did you pay a ridiculously low amount like $5-$40 and thought you were getting quality work?
SURE DID
✓ Have you hired an SEO which harmed your site by adding low quality backlinks by the hundreds/ thousands?
Yes I purchased Links, or someone I hired has built backlinks for my domain
✓ Has your site fallen in rankings in as a result of the lastest Google updated algorithm? If so, what search phrases have dropped in rankings and did they used to be Google page 1?

Reasons why your website is not ranking for keywords

The SEO you hired wasn’t effective
Your website domain is under 2 years of age, or brand new
The platform your website is on is a free builder such as Wix or GoDaddy
Migrating website with a new design or a domain has caused broken 404 URLs in Search Console
Migrating to HTTPS and Google configuration has not been set up correctly
You have paid an overseas SEO person a few $dollars for a bulk load of poor backlinks
Your website is not mobile friendly
Zero Search Engine friendly content on your homepage
You have had no SEO but your competitors have
No blog categories and tags

Backlinks Do Not Rank Your Site In Google

Note: ON THEIR OWN

I’m celebrating over a decade of being in the SEO industry since 2008. I have witnessed many large scale algorithm changes as Google evolves and changes the way websites are ranked.

Primarily most changes are to exclude spammy site owners wanting to rank quickly in just a few days (OK you can stop laughing now, we all know SEO is an ongoing process over months/years).

Backlinks are an integral part of ranking a website in Google, however on-site content is far more important in than finding cheap backlinks to buy online.

Proof Why Websites Need Content for Google Page 1 [Case Study]

Why is My Website Not Ranking? Clue: It’s not bad backlinks

Are you not ranking as high as you’d like after your own DIY in-house SEO efforts?

Google ranking in SERPs does not magically improve with a disavow unless you have had a manual pentality in Google Search Console.

You need positive SEO, not clutching at staws because you read somewhere on the internet about “Reasons for not ranking or a ranking drop” and 199 times out of 200 it’s NOT because you need a disavow.

Have you got the following in place?

How many search phrases are you targeting?
Do you track your positions once a month and have a record of this?
Does every page on your website have more than 500 words of text, or blog posts feature 1,000 words?
Do you have more than 50 pages services / 100 eCommerce pages?
Have you named all of your image Alt tags with your search terms?

Meta Keywords in Yoast Are SEO – True Or False?

Meta keywords have been ignored by Google since 2009. They have zero bearing on Google rankings. Yoast has zero bearing on Google rankings and is a “traffic light” reference tool only.

Want to Fix Your Website?

I’ll need a few things to provide an accurate cost quotation:

How old is the domain?
How long ago was the website first launched?
Have you had any previous SEO work carried out?
When people use Google what search phrases would you like clients to use to find your website?
Do you rank in Google already for any of these search phrases?
What top 3 geographical areas are you wanting to target?

Taking SEO Advice From A Friend or Neighbour

Yes this happens on a regular basis, more than you would believe.

This morning I had an email from a potential client who has been considering SEO for a couple of years, indeed we had briefly chatted 12 months previously.

The client was an absolute beginner and so began to ask his web developer for advice – devs do not generally know SEO as they design websites, much the same as I don’t build websites as I am an SEO – they are 2 different industries completely.

The client mentioned he had spoken to his neighbour who had advised a rival company website was ranking Google page 1 because they had loads of backlinks.

Somehow I doubt someone’s neighbour is an SEO specialist, as the client wouldn’t be speaking with me about monthly costings and my 30 Day SEO Booster.

Backlinking and Google’s Algorithmn Changes

It used to be the case that you could pay someone to buy bulk backlinks from USA/Asia business directories, or from link farms, or more recently PBN’s (Private Blog Network) and the website would shoot up in rankings. Back in the early 2000’s it was possible to rank a website to Google page 1 position 1 in 24 hours – yes you read that right!

This is where Google changed it’s algorithmn to disregard websites with a backlink profile that was dramatically increasing in a short period of time.