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SEO Consultant UK Case Study Google Ranking

Posted on March 3, 2023
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WordPress SEO Google Page 1 Case Studies

Essential SEO Requirement – Content On Your Website

You must have text on your homepage to rank in Google. As high as possible, not hidden away at the bottom as an afterthought – Google reads every webpage from the top to bottom, and towards the top is the most important.

I’m writing this blog post as I’m repeating this essential requirement over and over again.

It’s absolutely unavoidable for SEO that you 100% require textual content on your homepage.

It’s easier to SEO a website with 400 words on the homepage. Ideally, this content should be as high up on the page as possible, as Google places higher importance on textual content in this position. The alternatives include: Adding a concertina to expand the text, or splitting the content into 2 HTML boxes, above and below the fold.

There’s no magic wand, no alternative, no secret tricks or tips – you need text on your homepage for search engines to read and rank – this is not only for Google, but all search engines – Bing! Yahoo. “SEO” = Search Engine Optimisation.

There’s always a consideration between the design aesthetics of a website and the importance of on-page textual content.

Read about my SEO Copywriting services for Local Google rankings and UK Nationwide eCommerce blogging on Shopify, WordPress and Magento 2 platforms.

My methods have been honed over decades since 2004 and little has changed with on-page SEO methods right up to today.

I’m going to stick my neck out and declare I can improve a website’s target Google search terms in SERPs in one month with my 30 Day SEO Booster schedule (no contract) with on-page SEO and zero backlinks.

I feel backlinks are less important than they were 10 years ago, with the emphasis instead with on-page SEO. I generate white hat, safe backlinking with my unique VSEO Video SEO strategy.

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4 Second Rule - Write for Search Engines and Human Eyes

The 4 Second Rule – Impress or Digress

Adding content to your pages, home page and blog articles not only helps Google read how to rank your website, also human visitors can too. Ever got bored going to an online shop and all you have is product photos? No enticing sales call to action? Not telling you the features and benefits of your products and services?

Humans are fickle creatures, if you don’t slap them round the face with exactly WHY they should buy from you, with no phone number or call to action, then they will click and exit your website and go somewhere else.

I’m unable to change my SEO methods to avoid upsetting a client.

  1. “But my website is pretty”
  2. “But my website visitors must feel X and Y when they come to my site”
  3. “But I think writing for Google is obvious! Can’t you use my original text?”
  4. “But there must me something else you can do?”
  5. “There must be another way?”

These are very common and frequent questions I hear.

We need to leave the SEO content on there for 30 days to prove I can rank you in Google higher.
 
After 30 days you can remove it at the risk of your rankings falling.​
 
Client Actions and Reactions
 
With a 15 year career I’ve experienced clients look at their search engine optimised content and called me screaming. No joke.
 
Despite an average wait of 4-5 weeks to wait to work together, all the information provided in the Zoom SEO consultation flies out the window when they see pretty words replaced with SEO keywords.
 
This is a normal reaction to change.
Google MUM SEO Case Study Digital Marketing Independent freelancer UK Nina Payne
SEO Booster WordPress Shopify Freelance Consultant England UK Independent Google Digital Manager eCommerce
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30 Day SEO Booster Google Page 1 Case Study – Colliods.com

SEO Consultant UK Freelancer Google Analytics Training Rankings Fix Website WordPressMy photography website is so pretty! I don’t want words on my homepage!
Question: Do you want a pretty website with lots of pretty images and photos and no traffic? Or are you willing to compromise your website aesthetics by adding text and own a profitable online business? It’s all about the money. It’s my job you make you money.
PLEASE NOTE: The following series of case studies are all as a result of implementing my 30 Day SEO Booster for £1000

Proof and Case Studies – SEO Benchmarking Keywords

Before I start SEO work with a new client, we sit down, agree the target keywords and search on Google to see where their website currently ranks. This benchmarking acts as proof that the work I do pushes up a website in Google rankings. Working closely with my clients, I ask them to provide 350 words for their home page and blog posts. I rewrite this text with H1/H2/H3 Headers, internal linking and written in an enticing manner to increase conversions from visitors. I need text provided by you as I can’t write about your industry – don’t worry about grammar, punctuation or capitalisation as I’ll rewrite your content for Google and your customers!

Case Study: Shoreditch Design Rooms – London

CASE STUDY – check the results for yourself in Google today! London company – shoreditchdesignrooms.com Before SEO work is carried out & positions 5th April 2017
  • Restaurant Furniture Company London – Not in top 100
  • Bespoke Banquet Seating London – Not in top 100
  • Hotel bespoke seating company London
  • Upholstery Services London – Not in top 100
  • Reupholstery Services London – Not in top 100
  • Furniture Reupholstery Services London – Not in top 100
  • Banquette seating London – Not in top 100
18th May 2017 – 30 Day SEO Booster results and proof
  • Restaurant Furniture Company London – Page 5 position 5
  • Bespoke Banquet Seating London – Page 1 position 9
  • Hotel bespoke seating company London – Page 1 position 3
  • Upholstery Services London – Page 3 position 6
  • Reupholstery Services London – Page 3 position 6
  • Furniture Reupholstery Services London – Page 2 position 8
  • Banquette seating London – Page 1 position 6
Continued: New target phrases 20th September 2018
  • Midcentury furniture reupholstery London – not in top 10 pages of Google
  • Mid Century furniture reupholstery London – not in top 10 pages of Google
  • Mid Century reupholstery London – not in top 10 pages of Google
21st November 2018
  • Midcentury furniture reupholstery London – Google page 1 position 1
  • Mid Century furniture reupholstery London – Google page 1 position 1
  • Mid Century reupholstery London – Google page 1 position 1
UK RESULTS WITHOUT LONDON
  • Mid Century furniture reupholstery – Google page 1 position 1
  • Mid Century reupholstery – Google page 1 position 1

WordPress SEO Wix Website Domain Migration Case Study 2016

Contact JHS Plastering should you wish to speak to him regarding my SEO work – or if you’re looking for some plastering work in Nottinghamshire! The results? See for yourself. Below you can see how clients have benefitted from adding content to their website pages and blogs with tags and categories.
30 Days SEO Keyword trackingSo now you can see how adding text and content into a website homepage and blog dramatically increase Google rankings for a website. I don’t know anything about plastering, damp proofing, or screeding, and I was desperate to add textual content to Jason’s new website, so we sat together and he told me the industry terminology and methods he uses, and I rewrote his text for Google SEO. Jason and I wrote content for the entire website on one 8 hour working day. It was hard work, and we were both exhausted. It takes time to write quality Google content and hit Page 1.

JHS Plastering Testimonial

“We were paying Yell hundreds of pounds in advertising over a number of years, and when I spoke to Nina she explained to me about SEO. As Hibu / Yell own their website platform, I decided to invest in a new WordPress website and Nina worked hard with SEO over the span of a few months and resolved so many other little issues along the way. Soon, we appeared on Google page 1 for a range of keywords, including “Plasterer” and “Damp proofing” in my geographical area.
Nina is always asking me for project work as she likes to post a blog once a month, she won’t stop nagging me until I get before and after photos to her and sufficient text for Google to pick up. I love the fact she is has straightforward no-nonsense approach as you know exactly where you stand!
The amount of money I am saving by not paying Yell, coupled with business enquiries and future bookings I’m working flat out, I’m tired but a very happy customer. I can’t recommend her highly enough – she’s not cheap but the cost is significantly lower than Yell and the enquiries and customers I now get coming to me directly through my website speak volumes of the quality of her SEO skills.”
View the amount of text content at www.plasteranddamp.co.uk

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