WordPress eCommerce Revenue SEO Case Study
Many clients book me for a DIY SEO consultation over a video call, they tell me they can’t afford a freelance SEO, let alone an agency, and they want to learn at home.
This is exactly what happened with Lorna Syson back in 2018, she ran a busy production from her home base and tried to keep up with blog writing, but running as business and finding the spare hours was too much to commit to.
A year or two passed, and I had an email from Lorna asking about my monthly SEO prices as she loved the way I dispensed Google information and answered all of her questions. We kicked off by refreshing, repurposing and SEO’ing her old blogs that were trying to rank in the search pages.
Most online shops are targeting the UK as a whole – additionally providing a global delivery service worldwide – so it’s crucial to nail your SEO from the basics to the technical aspects – read more on SEO Common Mistakes for Ecommerce Websites.
Day Rate eCommerce SEO UK and International
The winning technique that I have established is offering block bookings twice a month for 2 half days at 4 hours per session.
This is how I have identified a solid routine. Lorna Syson and I discussed this ‘part time SEO services’ agreement and it’s demonstrated revenue success in a very short time.
In short, Lorna hires me for 4 hours on a Wednesday on week 1 of the month, and again on the Wednesday of week 3, so this is 8 hours total every month.
Near Fourfold Revenue Increase in 3 Months – Google Analytics Data Below
WordPress eCommerce Case Study over 3 months – Lorna sold £840 worth of interior design products in February and we began working together in March.
Google Analytics data reported just over £3,000 website revenue in May.
Lorna does not use Google Ads so the income revenue is from organic, natural search engine rankings. This is a 375% increase. At the end of the third month of working together with this new strategy Nina ran some Ecommerce figures comparing the sales figures from January and February through March, April and May to prove my monthly sales more than doubled.
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It’s time for me to put your money where my mouth is. When we speak online, each and every consultations is unique, but the outcome is the same: You will learn so much in 60 minutes and I’ll answer all of your Google questions.
My exclusive 30 Day SEO Booster was created back in 2008 when I began freelancing, over the decades the Booster has evolved with every major Google Algorithm change.
Perfect for Shopify, WordPress, Big Commerce, Magento 2 eCommerce clients, also my methods have been tested with my recent Kajabi SEO Case Study. Same methods, improved Google ranking results in 30 days.
Client Testimonial – Lorna Syson – British Wallpaper and Fabric Designer
Lorna is a unique designer in that all of her designs are inspired by the flora and fauna of Great Britain. She photographs indigenous birds and flowers from around the UK and designs her home furnishing patterns by hand using leading edge technology.
Her talents were recognised by John Lewis and her designs were on sale in 12 stores UK Nationwide. In addition to this success, Lorna has featured in countless magazines over the years, and her designs have also been featured in many home interior magazines.
Globally she has made her mark with her exclusive range of greetings cards and wrapping paper, with hundreds of boutique independent stores throughout Europe and worldwide selling her range of wallpapers, fabrics, interior accessories and paper products.
Lorna regularly exhibits her exclusive products from London to Paris and her brand name is synonymous with stunning interior decor.
Lorna Syson: “I first hired Nina back in 2018 for an SEO training and consultancy session whereby she taught me the fundamentals of on-page SEO and the importance of word count on a blog post and also my home page for Google ranking.
It was clear halfway through the sheer volume of work and hours that was required of me to learn, at the time I was renting commercial property and employed 3 members of staff. As time went on and the responsibility of running a business single handedly was my priority, it became clear learning a new skill set in digital marketing was too much for one person.
Life has a funny way of showcasing new opportunities that are completely unexpected and in the last 12 months I’ve relocated due to my husbands job which enabled me to streamline my business processes. During COVID lockdown I finally had time to come up for air and contact Nina again but this time in a different capacity – as my dedicated SEO freelancer.
My eCommerce website blog posts have been published for over 5 years, Nina identified several advantages to bringing this content up to date, resulting in her working in the background to increase my Google visibility.
Using a combination of data from Search Console and Google Analytics together we shortlisted several sets of related search phrases, all relating to the keywords for my target product sales of designer wallpaper and fabrics.
Nina currently works 2 half days a month, with each block of time we focus on a pre agreed search term/keywords pushing up my rankings week after week.
I’m struggling with time, what I realised with streaming the business is that I need to invest in people who know more than me, and Nina has been worth every penny, I love that I can leave her to get on with it, the stats speak for themselves and it’s so lovely knowing that she’s got my back!“
eCommerce Google Ranking – WordPress, Magento 2 and Shopify SEO
WordPress, Magento 2 and Shopify are the 3 powerhouses in the eCommerce platform industry
I’m very familiar with the backend and navigating around global settings so you’re in safe hands.
