InLinks is a powerful SEO tool that focuses on entity-based optimisation to improve a website’s visibility and search engine ranking. By leveraging advanced technologies such as AI content generation, automated internal linking, and structured data integration, InLinks helps businesses create optimized content with ease.
Begin your 7 day free trial of the Free SEO Tool – Inlinks is here to dramatically reduce man hours with phenomenal productivity.
InLinks offers a range of powerful tools for internal linking, content optimisation, schema markup, and AI content generation. Its focus on entity-based SEO helps ensure that search engines understand the context of each web page, leading to improved rankings and increased visibility. By automating repetitive tasks, InLinks saves time for content creators and SEO professionals, allowing them to focus on crafting high-quality content that resonates with their audience. From competitive analysis to link audits, InLinks provides a comprehensive solution that takes SEO to the highest level.
Created by Dixon Jones, he talks about the initial concept and how his process grew with every step, until launch day.
“When InLinks.net; my Internal Linking Tool, was launched, it had a mountain to climb. It still has a way to go, but it’s making an impact in a competitive arena. These are the slides and the presentation about how I went about link building.”
Video Schema for Google indexing – VideoObject and JSON Template – What Five Things Do I need?
Whilst Inlinks doesn’t yet generate VideoObject Schema, other plugins are available whilst this is on the feature queue. Researching the ins and outs, I’ve generated the JSON basic structure suitable for all videos – Vimeo, YouTube and other movie sharing platforms
You do have to do a smidgen of manual work; there’s currently five placeholder fields to edit and personalise:
- Your Video Title
- A brief description of your video content – The video description don’t need to be CTRL+C CTRL+V duplicate content, working on the theory of ‘most important keywords first’ there’s realistically no reason to create skyscraper content here.
- Thumbnail https://yourwebsite.com/path/to/thumbnail.jpg
- Video URL https://youtube/vimeo/platformname/url
- Your Company Name
VideoObject schema is a type of structured data provided by Schema.org, specifically designed to help search engines understand video content on your website. Integrating this structured data into your WordPress CMS can lead to enhanced visibility in search results, like rich snippets or video carousels. This means that your videos are more likely to catch users’ attention, improving click-through rates and user engagement. For further tips on making your video content discoverable, take a look at my 2011 page that’s always updated: Video SEO for beginners and improvers in 2025
Steps to Integrate Video SEO JSON into WordPress Prepare Your JSON-LD Code
JSON-LD (JavaScript Object Notation for Linked Data) is the preferred format for adding structured data to web pages.
Below is a basic example of a VideoObject schema, which you will need to customize for your own video:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Your Video Title",
"description": "A brief description of your video content.",
"thumbnailUrl": "https://yourwebsite.com/path/to/thumbnail.jpg",
"uploadDate": "2024-10-27",
"duration": "PT3M45S",
"contentUrl": "https://youtube/vimeo/platformname/url",
"embedUrl": "https://www.youtube.com/embed/YOUR_VIDEO_ID",
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yourwebsite.com/path/to/logo.png"
}
}
}
</script>
You can also provide an LLM the video URL and ask to output the VideoObject Schema, but you will still need to replace some fields like Thumbnail URL and URL, see below:
Insert JSON-LD into WordPress and Validate Your Structured Data
After adding the JSON-LD code, it’s important to validate it to ensure it is correctly formatted and understood by search engines. Use Google’s Rich Results Test tool to test the URL of your page or the JSON code itself. This helps ensure that search engines will correctly interpret the VideoObject schema.
YouTube Thumbnail Blog Featured Image – How To Stop People Scrolling and Engage
To make your WordPress page visually engaging, to enhance CTR, we are engaging with humans and our complex brains, so you may go off-brand if your video is a stand alone special, or a limited promotion like Black Friday in November.
The Power of Colour: Bright, Bold Thumbnails Great CTR
Your thumbnail is the first impression your video makes, and in YouTube, first impressions matter. Popular YouTube creators choose bold colours like red, orange, and yellow to stimulate viewers’ curiosity. Our brains are naturally drawn to these colours, making them your secret weapon for higher CTR.
Human connection is fundamental, so featuring faces, especially with strong emotions like surprise or joy, forges an instant bond. Direct eye contact in thumbnails draws viewers in, making them feel connected and more likely to click. Phrases like “Black Friday Deal” or “Limited Time” add urgency, nudging viewers to click before they miss out. Remember that numbers offer quantifiable value, we all know “5 Tips to…” or “The Ultimate Guide to…”. They trigger the brain’s curiosity, promising viewers specific benefits.
Visual Storytelling: Clarity, Composition, and Design – Rule of Thirds
Apply the rule of thirds, placing your key visuals at the intersections for a balanced look. This visual balance guides the viewer’s gaze naturally across the thumbnail, making it more inviting.
Thumbnails should be clean and straightforward. Use easy-to-read fonts in contrasting colours, and keep text short and impactful. Bold, sans-serif fonts are ideal for quick readability, even on smaller screens, conveying your video’s core message without any fuss.
Whitespace and Contrast: Allowing Your Elements to Breathe
Whitespace, or negative space, is crucial for avoiding clutter as the effect frames your elements, making them stand out and ensuring that your thumbnail doesn’t overwhelm the viewer. High contrast between elements is also essential to make your visuals pop and jump out of screens – mobile and desktop.
SEO Benefits of Video Schema Integration – VideoObject and JSON
By integrating VideoObject schema into your WordPress page, you enable search engines to better understand and index your video content. If you’re working on improving your YouTube SEO, understanding how search engines process videos is key. Google’s VideoObject schema, launched in 2011, is a markup language that helps Google and other search engines understand video content better. This markup enables features like video thumbnails, descriptions, and durations to appear directly in search results, boosting visibility and engagement.
Latest Update: SeekToAction
In 2020, Google enhanced the VideoObject schema with a feature called SeekToAction, allowing creators to mark specific timestamps in their videos. This update means you can guide viewers directly to key moments in your content, which can increase viewer engagement by making your videos more user-friendly. For more insights, check out this guide on video and SEO.
How to Use VideoObject for YouTube SEO
Applying VideoObject schema to your videos is simple if you’re using structured data on your website. For YouTube channels, creating structured descriptions, using clear timestamps, and applying internal linking strategies—like those covered in this YouTube SEO tutorial—can also help improve your videos’ visibility.
This can result in:
- Rich Results: Your video could be displayed in rich search snippets, making it more visible and attractive to users.
- Higher Engagement: Rich snippets with video thumbnails and descriptions can improve click-through rates, bringing more visitors to your site.
- Better Ranking: Search engines favour content that is well-structured, leading to better rankings for pages with integrated video schema.
Adding Video SEO JSON and VideoObject schema to your WordPress pages may seem technical, but it is a powerful way to increase your video content’s visibility in search engines. Using JSON-LD, and tools like DALL-E, you can significantly improve your page’s SEO and visual appeal. Remember to always validate your structured data to maximize the benefits of your SEO efforts. You’ll need to test your URL over at the Google’s Rich Results Test tool to test the URL or the JSON code itself.
More About Automated Internal Linking for Better User and Search Engine Navigation
Internal linking plays a significant role in both SEO and user experience. InLinks offers an automated internal linking audit tool that identifies gaps and opportunities for internal links across the website.
Inlinks also offers trusted external citation URLs to link out to, remember they should be target_blank and nofollow, slightly different to internal linking within your own homepage where ‘nofollow’ should not be checked in your CMS.
By automatically inserting contextually appropriate anchor texts, InLinks ensures that every page is connected to the rest of the site in a meaningful way. This enhances link equity and improves the website’s SEO performance by directing users to relevant pages and increasing overall engagement.
Content Optimisation for Higher Rankings
InLinks also features a powerful content optimisation tool that guides users to create well-structured content based on competitive analysis. It helps users develop content briefs that include key entities, topics, and keyword suggestions for better optimisation. This feature is instrumental in creating SEO-friendly content that aligns with search intent, making it easier to rank in search engines. By analysing top-performing competitors, InLinks helps users refine their own content strategy for better visibility.
AI Content Generation for Ready-to-Rank Content
The AI content generator offered by InLinks enables content creators to produce high-quality content at scale. Unlike other AI writing tools that generate generic outputs, InLinks’ AI writing assistant takes advantage of its knowledge graph to understand the specific entities required to create content that is optimised for ranking. This tool is perfect for businesses looking to scale their content production while ensuring that SEO best practices are followed.
Schema Markup for Enhanced Search Visibility
Schema markup is crucial for helping search engines understand the context of a web page. InLinks offers a schema generator that automatically creates structured data for your web pages, allowing search engines to present them as rich snippets. This makes your content more visually appealing in search results, which can significantly increase click-through rates. The schema generator is easy to use and automatically communicates the main entities of a page, ensuring that search engines can correctly understand and categorize the content.
Topic Planner for Content Strategy
The Topic Planner feature offered by InLinks goes beyond traditional keyword research. It analyses semantic relationships between topics and entities to suggest how content should be structured, whether as a standalone page or part of an existing cluster. By using this feature, businesses can develop a logical and well-organized content strategy that makes it easier for search engines to understand and rank content appropriately. It also aids in the identification of content gaps and provides opportunities for expansion.
Podcast SEO and the Future of Link Building
With the rise of audio content, optimizing podcasts for SEO is becoming increasingly important. InLinks also addresses Podcast SEO by providing tips and techniques for improving the visibility of podcast content in search engines. This feature explores new approaches to link building, taking into account the latest developments in AI and its impact on how content is linked and ranked.
Client Success Stories
Numerous clients have experienced tremendous success using InLinks’ tools. For example, Artios saw significant improvements in their internal linking and content visibility, while Rasmus Sorensen benefited from entity-based content optimisation. These case studies highlight how InLinks’ features help improve search rankings, increase traffic, and enhance user engagement.
Social Media Integration, Local Google Ranking and Topic Clustering
InLinks also supports social media ideation by repurposing website content into posts that can be shared across various platforms. By using natural language processing algorithms, InLinks creates topic clusters that can be used as the foundation for social media content. This feature makes it easier for brands to maintain consistency across their website and social media, contributing to a more cohesive digital presence.
On-Page SEO Content optimization – Webpage Schema, Internal Linking, Content, Topics and Entity SEO Features
So, you’re selling stress balls. Funny enough, the SEO community can’t get enough of them. Recruitment companies often swag out stress balls in their goody bags – students have used these to stay awake in the graveyard shifts of long lectures.
Here’s why stress balls [The Entity] could theoretically connect these industries [The topics] when in the planning stage of on-page SEO content:
- Digital Marketing Agencies: Squeezing stress balls while waiting for the client to call you back.
- E-commerce Sites: Frantically squeezing during a domain migration.
- Content Publishers: Stress-squeezing through late night news breaking and tight deadlines.
- Estate Agencies: Clutching stress balls during this year’s government stamp duty budget.
- Educational Institutions: Students and faculty alike squeezing through exam seasons.
- Tech Startups: Constant stress ball action during pitch meetings and launch days.
Often you can use a keyphrase many times, but it still does not get analyzed as a “topic” in algorithms. Here is an important example which will help you understand how to write about Topics in a more optimized way. Topics are concepts and ideas that need to be defined on the page in context. They are not just keywords. inLinks has a major new SEO Content Optimization tool, built entirely from the ground up around topic analysis.
As modern Search engines like Google move towards 2025, segmenting audiences, semantics and the intent of their questions, traditional keyword-based copywriting has suffered.
The inLinks SEO Content Optimization tool understands topics first and foremost, before creating a content structure that gives content writers the freedom to remain creative, whilst addressing user intent and solving the user’s challenge and aligning closely with the SERPs content returned by Google and other search engines.
Google’s Knowledge Graph and Machine Learning | Algorithm Signals
Modern Day Copywriting for Search Ranking in Search organically was traditionally dependent on clever copywriting that created content based around specific keywords. In recent years, however, search engines have first analyzed the content on a page and broken it up into topics (predefined in Google’s Knowledge Graph) which a machine learning algorithm can better understand.
The search engine then similarly analyzes the user query, to understand the topics sought by the user and the user intent of the query. The search engine then matches results based on these topic groupings rather than keywords alone. Of course, SEOs still wish to use keyword research to help focus their blog or page, but if the content is first analyzed semantically, the chances of answering the user’s query can dramatically increase.
New website owner in need of impactful website copy? Repurposing old blog urls? Been hired for a one-off SEO content project? Generate 20 entire articles with their exclusive Natural Language Processing model FREE with the offer of a 7 day free trial of the Free SEO Tool – Inlinks will automatically do all of the heavy lifting as you watch your productivity propel to new heights.
Highlights of the Content Optimization Tool All these features are in the current release of the SEO Content Analysis tool:
- Creates a knowledge graph of the content already ranking Maps that knowledge graph against your content’s knowledge graph
- Shows what topics are common and the topic density
- Provides a gap analysis between your content and the ranking content
- Shows which topics are overused and underused
- Shows how long the ranking articles are and SERPs orientation
- Predicts user intent Shows where topics are overused or underused within the corpus of results
- Shows the main topics used in each of the top resulting URLs, together with the links in the body content to other pages on the same site and the number of links to external content
- Offers a Gap analysis on the topics you are missing Shows Long tail keywords
- Suggests a proposed content structure Shows questions being answered
- Provides a WYSIWIG onscreen text editor to help you improve your content.
